At-home hair colour
The sagging economy may be encouraging more people to colour their hair at home. After years of struggling for growth, in 2011 U.S. sales of home hair colour rose by 3.1 percent (although new research suggests the trend may be slowing), according to global research company Mintel.
Of the 58 percent of Canadian women who regularly colour their hair, about 43 percent opt for at-home colouring, according to a 2013 survey by John Frieda Canada, a hair-care products company. Mintel found that one in five people earning $100,000-plus used at-home hair colour in the previous year.
The at-home versus salon decision is often based on lifestyle and convenience. Says Eric Del Monaco, official hair artist and colourist for L’Oréal Paris in Canada and owner of Del Monaco Hair Studio in Toronto, “I have clients who come to me for their haircuts, but do their root touch-ups at home. What with kids or work, they may not have time to spend in the salon.” Home dying takes less than an hour-no babysitter required.
But it’s not all about keeping your sanity, or saving money. In case you aren’t already a convert, it’s good to know that recent developments-from colour foams to ammonia-free options and fast-developing applications-make it easier than ever to get great results.