Florabotanica by Balenciago
The designer DNA
Spanish designer Cristóbal Balenciaga (1895-1972) is often cited as being ahead of his time. In the 1950s, he created new silhouettes for women, such as suits that were strictly tailored in front but loose in the back, and the chemise known as “the sack.” Now designed by Frenchman Nicolas Ghesquière, the Paris-based Balenciaga label stays true to Cristóbal’s approach to new fabrications and innovative structure.
The fashion connection
The exuberant print on the Florabotanica box replicates the floral print from Balenciaga’s fall 2011 runway collection. Ghesquière says the scent itself is also inspired by Balenciaga’s floral prints from spring 2008. “A few years ago I designed this floral collection,” Ghesquière has explained. “The dresses were covered with flowers, but these flowers were neither charming nor romantic. I wanted the flowers in this perfume to express the same idea.”
Ghesquière wanted perfumers ( “noses”) Jean-Christophe Héraul and Olivier Polge-son of Chanel perfumer Jacques Polge-to take an experimental approach. Polge told Best Health: “Our creation was strongly influenced by Nicolas Ghesquière’s contemporary vision of fashion and his unique skill for mixing architectural structures, innovative shapes and technological materials.” Ghesquière’s floral prints inspired mysterious roots (courtesy of vetiver) and lush foliage (caladium). And the perfumers took the traditional rose and developed their own experimental one. “We pushed the green, metallic, minty and spicy facets the rose naturally contains,” explained Polge, by adding carnation, which also has spicy facets, and mint. The bottle’s black and white stripes are a nod to vintage Cristóbal Balenciaga, and the centre tube resembles a test tube-representing the experimental, scientific approach of the scent’s creators.