The 10 Best Beauty Innovations of 2017

You won’t want to miss these innovative new beauty products. Here’s what to expect in the coming months.

1 / 11

2017: The Future of Beauty

Over the past year, our favourite beauty brands have been locked away in R&D labs all over the world trying to figure out ways they can make our lives a little bit better. After months of developing and testing (and testing some more), these innovative new products are ready to hit store shelves. From a no-needle lip plumper to a hairbrush that will know more about your hair health than you do, here are 10 of the most exciting beauty products launching in 2017.

2 / 11

Mother of Dragons

Forget fillers, these one-and-done lip masks will give you that coveted Kylie Jenner look without a single needle. The bio-cellulose lip masks are also packed with hyaluronic acid, helping to soothe and smooth dry lips.

Dragon’s Blood Plumping Lip Mask, $45, available at Murale and (March)

3 / 11

Get Nailed

There’s nothing worse that smudging a fresh manicure minutes after stepping out of the salon. This brand-new top coat fixes any nail mishaps, including nicked, dented and of course, smudged polish. (Psst: Did you know your polish colour reveals a lot about your personality?)

Londontown Instant Smudge Fixx, $18, available at Murale (February)

4 / 11

Under Where

This year, scalp care will be just as important as skin care. Pick up a protective spray that will keep your head and hair safe from the elements while also adding volume and shine.

Phyto Plage Protective Sun Veil, $29, available at Murale (April)

5 / 11

Gentle as a Giant

What you put on your skin will be more important than ever in 2017. The Body Shop is moving away from heavy scents with this all-new fresh-smelling line for sensitive skin, made with organic almond milk. (And if you want to clean up your entire beauty routine for 2017, download the Think Dirty app.)

Soothing and Restoring Almond Milk and Honey Body Lotion, $15, available at The Body Shop (February)

6 / 11

Get Smart

No need to wait until your next cut to find out how damaged your hair is—this hairbrush will tell you. A built-in microphone and conductivity sensors analyze hair’s manageability, frizziness, dryness, split ends and breakage and then sends the findings to its partner app via WiFi.

Kérastase Hair Coach Powered by Withings, $300, available at, Kérastase salons and (late 2017)

7 / 11

The Cooldown

This water-based primer cools skin before makeup application, removing any puffiness and adding an extra level of hydration to dry and tired skin.

Hard Candy Coconut Water Primer Stick, $10, available at Walmart (February)

8 / 11

Triple Threat

These double-sided cloths combine every step of your beauty routine into one magical product: they cleanse, exfoliate and moisturize. They’re individually packed, meaning they won’t dry out, and they’re paraben-, alcohol-, oil- and sulfate-free.

NuFace Prep N Glow Dual-Sided Cloths, $25, available at (January)

9 / 11

Drying Off

Forget messy sheet masks, 2017 is the year of the dry mask. The revolutionary formula requires a little massage to release the active ingredients, and then you can sit back and relax while the mask reduces wrinkles; and smooths, brightens, lifts and hydrates skin.

Charlotte Tilbury Dry Sheet Mask, $28, available at, Nordstrom and Holt Renfrew (March)

10 / 11

Powder Puff

The very first of its kind, this lightweight powder will transform any lipstick you own. Layer it on top of matte or cream colour to up the fun factor and add a metallic lustre to your lips. Find out what the shape of your lipstick says about you, here.

Sephora Collection Lip Powder, $15, available at Sephora (April)

11 / 11

Double Trouble

Part brush, part beauty blender, this two-in-one makeup applicator gives you all the power of a sponge with the precision, comfort and cleanliness of a brush.

Revlon Professional Blending Brush, $15, available at drugstores (February)

Newsletter Unit