Cancer is the leading cause of death in Canada. Two out of five Canadians are expected to develop cancer in their lifetimes. Every hour of every day, an estimated 22 Canadians will be diagnosed with some type of cancer, and nine people will die from this disease.
Today, actors Dan Aykroyd, Jesse Tyler Ferguson and Kyle MacLachlan were in Toronto to help announce an upcoming Stand Up To Cancer Canada broadcast event for which they are celebrity ambassadors. Stand Up To Cancer Canada is a program of EIF Canada, a registered charity that was created to support collaboration among the entertainment industry, research teams, public charities and government-funded agencies and organizations. Stand Up To Cancer has previously aired in the U.S.
“Everyone in our country has been touched by cancer in some way, shape or form. Our hope is that, through this one hour of television, we can inspire viewers to make a true difference in the effort to help more cancer patients become survivors,” David Purdy, SVP, Product Management Video & Content at Rogers and EIF Canada board member, said in a press release.
All four of Canada’s major English-language network broadcasters ‘ CBC, City, CTV and Global ‘ will simultaneously air the live, one-hour telethon.
Stand Up To Cancer Canada will air on Sept. 5 at 8 p.m. ET/PT. For more information, visit www.standup2cancer.ca.