I went to a great media event last week where some spokespeople from Cadbury talked about a new initiative they’ve started in Canada, called The Bicycle Factory.
Cadbury has tight ties with Africa’that’s where they grow chocolate, after all’and is committed to making a difference in local communities. Through The Bicycle Factory, they’ve committed to sending up to 5,000 bicycles to Ghana this fall.
‘In Africa, a bicycle can mean access to clean water, medical care and education," says Luisa Girotto, Vice President Corporate Affairs, Cadbury North America. "Through The Bicycle Factory program we can improve overall mobility and therefore livelihood and we know Canadians will be empowered to help us realize our goal.’
How does it work? The bikes are being "built" online at thebicyclefactory.ca. With every Cadbury UPC code entered, a bicycle part is virtually created and added to the bike in progress. Each of the 5,000 bicycles is made up of 100 parts’which means a total of 50,000 UPC codes. Plus, one lucky bicycle-builder will win a trip to Ghana this October to help deliver the bicycles.
Not that I needed more excuses to eat chocolate…