Have you ever skipped a workout because of your bra? According to research from Nike, 1 in 5 Canadian women 18 to 34 (21 percent) have avoided a workout because they didn’t have the right sized bra. As if there weren’t already enough obstacles getting in the way of a workout!
Fit is a huge issue when it comes to bras. As you’ve probably heard, an estimated 80 percent of Canadian women are wearing the wrong sized bra. That’s partly because, according to Nike’s research, almost half of Canadian women 18 to 34 have never been properly fitted for a bra. Enter the Nike Pro 360 Fit System. Available soon at select Nike stores and at nike.com, the system will recommend a bra size using just two measurements (your ribcage circumference and cup size).
Nike has also launched a new line of sports bras, called the Pro Bra Collection. Using data from the Nike Sport Research Lab, the designers came up with five new bra styles, in a variety of great colours and fits. The Nike Pro Rival Bra ($75), pictured above, is actually available in 25 sizes, ranging from 30B to 38E. Check out the line in Canadian stores this July.