Lesson 1: Prioritize Skin FTW
Isabelle Jamet Surjon, store director for the Yves Rocher flagship on Champs Elysées in Paris, knows firsthand the essentials coveted by the French. It starts with an easy, but effective, skin care system. “Cleansing and anti-aging are the priorities, women are busy,” she says. A cream for day and another for night, like this one made with over 90% naturally derived ingredients and sans silicone, parabens and mineral oil that softens wrinkles and enhances radiance, are must-haves.
Yves Rocher Sérum Végétal Sleeping Care, $47 at yvesrocher.ca.
Lesson 2: Mother Nature Knows Best
Founded in 1959, in a small countryside town in France, Yves Rocher has grown deep roots in the beauty world in more ways than one. Developing a passion for plants as a young boy inspired Mr. Rocher to look to natural ingredients to create products that would address skin concerns. Today, botanical innovations are the base for timeless favourites as well as the latest offerings from the eponymous line. Exhibit A: The soothing properties of organic cornflower is the key ingredient in this makeup remover, a best-seller in France and Canada.
Yves Rocher Pur Bluet Express Eye Makeup Remover, $6 at yvesrocher.ca.
Lesson 3: Be Red-dy
A look at French icons past and present (think Catherine Deneuve and Marion Cotillard) reveals a common thread. Their timeless je ne sais quoi is grounded in simplicity. Glowing skin? Check. Defined eyes? Complete. Add a bold lip colour, et voila! No Kardashian-style contouring here. “It’s important for La Parisienne to have her makeup,” says Jamet Surjon, “Mascara, yes, but eyebrows are not as much a focus. Foundation, too, but very light and natural, to look like you have nothing on your skin. And lipstick – red, of course.” C’est fini!
Yves Rocher Rouge Vertige Lipstick in Dark Red, $18 at yvesrocher.ca.