No, it's not a bottle of tap water—it's a reusable glass bottle with style, aimed at cutting back use of disposable plastic water bottles. Created by Toronto entrepreneur Racquel Youtzy, the bottles are available in two sizes; the wording on the side is a hint that maybe tap water just needs better branding to succeed.

$10 for 250 mL and $12 for 500 mL, available at select Toronto retailers and tapwater-bottle.com