"The Sport of Fitness Has Arrived" according to Reebok.

I was at Toronto's Yonge and Dundas Square earlier to witness the launch of this new campaign from Reebok CrossFit. The event featured a flash mob of about 200 people who broke out into a CrossFit Workout of the Day (WOD) which included pushups, squats, kettlebell swings and more. An intense strength and conditioning program, CrossFit has previously been used by police and fire academies for training. But the program isn't just for elite athletes—devotees emphasize that CrossFit workouts are scalable, and while at the top level it is an elite sport, workout movements can be adapted to suit each individual.

After a second WOD demonstration featuring CrossFit athletes including the 2011 Fittest Man on Earth Rich Froning Jr. and Canadian CrossFit athlete Angie Pye, I sat down and spoke to Pye about her fitness regime (that's her in the photo above, second from the left). As a 36-year-old mother of two small children, she says she really values her workout time as "me time" where she's able to take some time out of her day and just focus on herself. "Because when mama's happy, everybody's happy," she says. Following the recommended schedule, Pye does CrossFit three days in a row and then takes a rest day. And her commitment shows—she has some impressive "guns" and the most defined shoulder muscles I've ever seen!

Will you try CrossFit?

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