In the world of anti-aging, I thought no stone had been left unturned until I tried a new scent called Ageless by Harvey Prince ($98 at The Bay). According to the company website, “research has shown that men associate tropical fruits and pink grapefuit scents with younger women.”  I gave it a spray: it’s a nice, pretty scent. It’s offered up in the press release as “the world’s first anti-age perfume” inspired by  “recent scientific discoveries and clinical trials” (they never explain what these are) showing that women can smell younger than their age.

How does it work? “This potent perfume potion is infused with the age-transforming power of pink grapefuit, luscious mango, antioxidant pomegranate, jasmine and musk, which have been clinically proven to make you smell younger.” And brace yourself for the next bit of heartwarming news: “As we age, both men and women produce a body chemical known as ‘noneal,’ which occurs as a result of breakdown of fatty acids in the skin, resulting in a subtle aging scent. The essence of Ageless perfume is to counter this faint but distinct natural smell of aging for a more youthful you. Say goodbye to ‘old lady rosy fragrances’ [hey, are you dissin’ my Chanel No. 5?]. Say hello to a bouquet of youth.”

When I Googled “noneal,” little illuminating came up, except something about “old man smell,” which I really, really didn’t want to read about. Regardless of this being a perfectly lovely scent, I’m going to stick to my fancy French colognes with more romantic names and provenance.

How about you, does this sound like it’s something you would want to try?

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