The new Fitbit Ionic smart watch
Your Fitbit just got smarter. Fitbit announced on August 28th – as part of the company’s 10th anniversary – the launch of its new Ionic, the brand’s first smart watch.
All of the things you’ve loved about your OG Fitbit are there, including sleep, steps and workout tracking and the challenges between you and your friends.
But what is new with the Ionic? In addition to the cool design, which features the very lightweight aerospace-grade aluminum case options (very sweat-friendly, we’re told), changeable digital faces and new apps. The colours are blue-grey, with a silver grey clasp, charcoal with a smoke grey clasp, or a slate blue with a burnt orange clasp.
It reminds us of the Blaze model, which now looking back, hinted at a smart watch shape and its simple-to-follow workouts. It also received text and call alerts, depending on the type of phone you had.
Also like Blaze, Ionic also offers the Relax app for deep breathing exercises, heart rate, multi-sport and cardio and sleep tracking. Plus, you’re connected to the Fitbit social network, through challenges.
But Ionic offers a bunch of new features. “It’s not that we’re entering the smart watch category to enter the smart watch category,” says James Park, Fitbit CEO, president and co-founder, at a press conference in Montauk, New York. “We feel strongly that smart watches are a platform for us to deliver the most advanced health tools.” He adds that those include better sensor tools, rich display, good battery life (four days plus per charge).
Fitbit Ionic, $399.95 at fitbit.com.