If you find yourself overwhelmed by the ever-expansive world of lip colour, or concerned that your concealer just isn’t working out for you any longer, Sephora and Pantone have once again taken the guesswork out of colour matching, for both beauty junkies and beginner beauty buyers alike.
Building on the revolutionary SEPHORA + PANTONE Colour IQ foundation matching service (launched in 2012), Sephora stores now offer new complimentary lip and concealer matching services. For those unfamiliar, here’s how it works: The device is placed on the face, where it captures 27 colour-accurate images in under two seconds. The data is then assessed and assigned an official PANTONE SkinTone number. Based on this information, you will get personalized results from the 3,500 lip shades and 400 different concealers that Sephora carries.
Lip colour categories can be broken down into seven colour families (red, coral, nude, etc), plus a preference for format, texture and finish, and concealers can be categorized into use, like for under-eye, or blemishes. Find a new signature lipstick, and never be left wondering, ‘Does this lipstick colour suit me?‘