As Canadians become more interested in the origins of the products they buy, natural, indigenous and small batch have become buzzwords. Why? Because we all want to make decisions that are better for our health, the environment and the Canadian economy. Changing up your skin-care routine to include natural products is an easy change and Ste. Anne’s Skin Nourishment, a brand created by Ste. Anne’s Spa in Grafton, Ont., is a great example of a small Canadian brand that produces quality products with indigenous ingredients.
Here are four reasons you might want to go natural:
1. You’ll know exactly what you’re putting on your face.
Beauty brands that are 100 percent natural are militant about listing every ingredient that goes into a bottle of cleanser or tube of lotion. In the case of Ste. Anne’s Skin Nourishment, you can find a list of the ingredients for each product on their website along with a description of key actives such as lavender, rosemary and geranium. Many of the botanical ingredients in the products are grown in the garden on site at Ste. Anne’s Spa, which means Ste. Anne’s can monitor growth and choose only plants of the best quality.
2. It’s easier to avoid toxic chemicals.
The skin is the body’s largest organ and, in many cases, the products we slather on each day get absorbed directly into our bloodstream. Unfortunately, most mass beauty lines use at least a few questionable ingredients as preservatives, skin lighteners, UV filters and foaming agents—even though absorption can cause cancer, endocrine disruption or even negative reproductive side effects. Natural skin-care companies including Ste. Anne’s Skin Nourishment make a point of avoiding petrochemicals, parabens, phosphates, mineral oil and other unhealthy ingredients.
To find out how safe your products are, and which ingredients to avoid, visit the Environmental Working Group’s Skin Deep Cosmetics Database.
3. You’ll skip synthetic fragrance, which can irritate the skin.
Since the scent in perfumes and creams is proprietary to each brand because it’s considered a trade secret, most companies simply list “fragrance” on their labels—and that’s totally fine according to Health Canada. This lack of transparency means you’ll never know exactly what that “fragrance” is made up of—unless you go with a brand that values full disclosure. Ste. Anne’s Skin Nourishment doesn’t use synthetic ingredients, so you can be sure of the safety of the products you put on your skin.
4. You’ll protect the environment.
If beauty products are free of harmful chemicals, no chemical residue will be washed down your drain and into the environment. Phthalates, for example, which are found in many personal care products, can cause algae blooms that choke out other forms of aquatic life. Ste. Anne’s Skin Nourishment avoids phthalates and makes small batches to ensure each product is fresh and there’s minimal waste. They also avoid pesticides so that the local ecosystem remains as untouched as possible.